WINE LABEL DESIGN
Packaging that Drives Sales
With nearly 50 years of experience, CF Napa has unparalleled strategic knowledge of the alcohol beverage space. We are experts in alcohol beverage branding uniquely qualified to partner with you in positioning your wine brand for success. CF Napa provides and harnesses key insights to develop wine brands that create pull, translating to increased sales and long-term loyalty. We’ve won thousands of awards for our package designs, but more importantly, we’ve helped our clients sell millions of cases — and we have the case studies to prove it. Our expertise includes:
- • Wine Label Design
- • Wine Package Design
• Wine Logos - • Custom Wine Bottle Design
- • Wine Capsule & Cork Design
About Us
For 50 years, CF Napa Brand Design has set the standard in the drinks industry. Under the leadership of Owner & Creative Principal David Schuemann for the past
24 years, we have developed and restaged countless brands through story, packaging, and visual ethos.
CF Napa’s expertise lies in our process—from project conception to conclusion, we balance listening with leading to execute solutions rooted in strategy that connect strongly with consumers and drive sales, whether in the domestic or international marketplace.
- • Alcohol Brand Experts
- • 50 years of experience creating strategic solutions.
- • Materials & sourcing experts, with best-in-class vendor relationships.
- • White glove from start to finish.
Brands We Have Helped
CF Napa was tasked to consult on the brand’s tiering structure and then refresh the brand logo and packaging - returning the brand to its former status and appropriate pedigree. The new packaging would need to incorporate a more youthful freshness combined with a sophisticated French sensibility to honor the founding family's ties to Bordeaux. The Clos du Val wordmark was refined to be more readable, and their Three Graces icon was redrawn to be more representative of the sculpture on which it was based.
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Similarly to how Rhys Vineyards combined the Old World with the New World, we developed a custom illustration with an old world feel encapsulated in a graphic “C” monogram, providing a unique window view of the high-elevation vineyards of Centennial Mountain. The modern twist on traditional illustration creates a clean, contemporary feel to this iconic label.
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CF Napa redesigned the iconic Baldacci crest to maintain the original elements in a cleaner, more modern expression. The established date was added to the crest to reinforce the winery’s longtime influence in the Napa Valley. A new packaging system was created for the main portfolio and Cabernet tiers to more clearly evoke the AVA and estate grown status. As the wines ladder up in tier, the front label becomes more simplistic and the Baldacci crest takes center stage.
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CF Napa developed a cheerful, modern wordmark featuring the phases of a sunrise, creating a pictograph that cleverly conveys the meaning and purpose behind the brand name—a non-alcoholic wine for when you want a brighter tomorrow. The suns are stamped in gold foil, adding a traditional wine quality cue. A classic type stack was utilized to play off consumers’ familiarity with wine packaging and establish Tomorrow Cellars as an offering for the wine enthusiast.
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In Our Clients ’ Words
“CF Napa knows and understands the Luxury and Fine Wine categories. They are very good at listening to the client’s brief and then developing a system of creative design. They have great account representation and are extremely responsive to the client’s zigs and zags.”
Mike Holden
CEO
Clos du Val
“CF Napa was able to take our vision, and while it may have felt all over the place and lacked direction, they took it and put together packaging that was better than our wildest dreams. The attention to detail was second to none, and the end product was something we had dreamt of, but to have it come to life was amazing.”
Michael Baldacci
Director of Winemaking & Vineyards
Baldacci Family Vineyards
“We interviewed dozens of the world’s most famous label designers and with no margin for error or missteps in reimaging the Revana brand and the CF Napa team was the right choice. They guided us through thoughtful processes and planning that was paramount to creating the identity that allowed us to create one of the most powerful labels we could have imagined. Revana collectors around the world have sent us photos of the labels telling us how much they love them.”
Jeff Lewis
General Manager
Revana Family Vineyards
Drink With Your Eyes®
Every day we make countless decisions based on the sensory information available to us, and many of these decisions are subconscious. In the aisles of stores or online, when we are not afforded all our senses, we often must make choices based solely on the appearance of a product.
We drink with our eyes.
This is our foundational belief at CF Napa Brand Design. Visuals profoundly impact consumer decision-making. When done strategically and perfectly matched to the consumer and the brand promise, the look and feel of the packaging captivates the consumer in three ways:
- • Encourages trial of your brand over others in the marketplace.
- • Reinforces quality of your product while they are enjoying it. Consumer testing verifies the power of packaging. A consumer may like or dislike an alcohol beverage when the only difference is the packaging; falling in love with the product when it is poured from a package they like and disliking the same exact product when in a package they don’t like.
- • Assists recall of your brand when they are ready to buy again.
Awards
