DISTILLERY WEB DESIGN
Drive Your Brand’s Web Traffic
Most customers will discover your brand online through your website or social media. According to Think With Google, nearly 60% of people discover their favorite brands through a digital platform, which is why a well-planned and designed website is critical to your success. Your site should tell your brand story, generate interest, create a clear path to purchase, provide seamless functionality across all devices, and include a simple content management system to allow your team to keep your site up to date. All of your digital touchpoints, including social media, should align and send a consistent and compelling message about your brand. Our expertise includes:
- • Distillery Website Architecture
- • Distillery Website Design & Programming
- • Ongoing Website Maintenance
- • E-commerce Integration
- • Email Marketing Campaigns
- • Social Media & Campaign Strategy
- • Photography
- • Videography
- • Copywriting
About Us
For 50 years, CF Napa Brand Design has set the standard in the drinks industry. Under the leadership of Owner & Creative Principal David Schuemann for the past
24 years, we have developed and restaged countless brands through story, packaging, and visual ethos.
CF Napa’s expertise lies in our process—from project conception to conclusion, we balance listening with leading to execute solutions rooted in strategy that connect strongly with consumers and drive sales, whether in the domestic or international marketplace.
- • Alcohol Brand Experts
- • 50 years of experience creating strategic solutions.
- • Materials & sourcing experts, with best-in-class vendor relationships.
- • White glove from start to finish.
Brands We Have Helped
SMOOTH AMBLER - WEBSITE
Along with being mobile-focused, the new site needed to move toward a minimalist look. we took a mobile-first approach to the redesign, utilizing a simplified, collapsible menu. The navigation was mirrored on the image-driven home page, giving the users multiple ways to explore the site. The “Whiskies” page offers multiple ways to easily find and purchase a whiskey and encourages the viewer to learn more about the multiple Smooth Ambler brands.
See The Full Project
MONKEY IN PARADISE- WEBSITE
Monkey in Paradise’s website welcomes visitors with vibrant brand colors and the iconic image of a monkey sitting against a sunset backdrop. Inspired by beach culture, the bright colors are featured throughout the page. Key sections such as product information, award highlights, cocktail recipes, and purchase locations are clearly showcased, making it easy for customers to navigate and find what they need.
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BRAD HALLING AMERICAN WHISKEY - WEBSITE
Brad Halling American Whiskey Ko. was founded by Brad and Jess Halling, a couple with a combined 49 years of service in the United States Army. Their whiskey brand wants to honor members of service, the loved ones that support them, and tell the remarkable stories of Brad and Jess. The website design needed to act as a vehicle to narrate their truly epic stories and express their extraordinary gratitude.
See The Full Project
“We wanted contemporary designs for the gin and vodka, but traditional for the rum. Despite the demands for significant differences in the style, CF-NAPA scored home runs in each case. We have been consistently impressed with the professionalism and creativity shown by CF NAPA. They listen carefully to the design brief and are very helpful in refining it. We are very frequently complimented on the designs, and there can’t be better praise. We will definitely continue to work with them.”
Robert Woods
Founder
Oak House Distillery
“In working with CF Napa for our packaging, my goal was to make something timeless and cherished, in hopes that it would be re-purposed and not just tossed in the bin. Their team absolutely hit the nail on the head. Not only has our bottle won numerous awards, you can see in people's faces that they are in love with it. We also hear from a lot of people about the creative things they do with their empty Waikulu bottles, so we’ve happily met our packaging goals.”
Paul Turner
Owner
Waikulu Distillery
“In the first 6 months following the launch of the new brand packaging, we sold three times as much product as we had ever sold in a year previously. No question. [The redesign has] been an absolutely integral part of our relaunch success. The folks at CF Napa have been a pleasure to work with. Their work is world-class and has been an essential part of our rebrand and relaunch success in market.”
Brandon Joldersma
General Manager
Coppercraft Distillery
Drink With Your Eyes®
Every day we make countless decisions based on the sensory information available to us, and many of these decisions are subconscious. In the aisles of stores or online, when we are not afforded all our senses, we often must make choices based solely on the appearance of a product.
We drink with our eyes.
This is our foundational belief at CF Napa Brand Design. Visuals profoundly impact consumer decision making. When done strategically and perfectly matched to the consumer and the brand promise, the look and feel of the packaging captivates the consumer in three ways:
- • Encourages trial of your brand over others in the marketplace.
- • Reinforces quality of your product while they are enjoying it. Consumer testing verifies the power of packaging. A consumer may like or dislike an alcohol beverage when the only difference is the packaging; falling in love with the product when it is poured from a package they like and disliking the same exact product when in a package they don’t like.
- • Assists recall of your brand when they are ready to buy again.
