Spirits Brand Strategy

CF Napa’s DNA process develops brand strategy for building a new brand or repositioning an existing brand. We develop the strategy that sets your brand’s foundation – connecting mission, brand promise, and your consumer.

Through our DNA process, we define and create a brand ethos that:

• Differentiates your brand from competitors.

• Sets a foundation and voice for communication that builds trust and loyalty with consumers.

• Provides a brand platform to ensure consistency across all brand touchpoints.

• Connects your brand with your consumer.

About Us

For 50 years, CF Napa Brand Design has set the standard in the drinks industry. Under the leadership of Owner & Creative Principal David Schuemann for the past
24 years, we have developed and restaged countless brands through story, packaging, and visual ethos.

CF Napa’s expertise lies in our process—from project conception to conclusion, we balance listening with leading to execute solutions rooted in strategy that connect strongly with consumers and drive sales, whether in the domestic or international marketplace.

• Alcohol Brand Experts
• 50 years of experience creating strategic solutions.
• Materials & sourcing experts, with best-in-class vendor relationships.
• White glove from start to finish.

MONKEY IN PARADISE

Since the relaunch, sales have increased by double digits. In the first full year following the redesign, sales of the vodka with the new packaging design were 6X higher than those of the previous year with the old packaging design. The new label and corresponding case shipper have been positively received by consumers and retailers alike, providing the opportunity to get coveted placement in point-of-purchase displays which has contributed to the redesign’s success.

See The Full Case Study

“We wanted contemporary designs for the gin and vodka, but traditional for the rum. Despite the demands for significant differences in the style, CF-NAPA scored home runs in each case. We have been consistently impressed with the professionalism and creativity shown by CF NAPA. They listen carefully to the design brief and are very helpful in refining it. We are very frequently complimented on the designs, and there can’t be better praise. We will definitely continue to work with them.”

Robert Woods

Founder
Oak House Distillery

“In working with CF Napa for our packaging, my goal was to make something timeless and cherished, in hopes that it would be re-purposed and not just tossed in the bin. Their team absolutely hit the nail on the head. Not only has our bottle won numerous awards, you can see in people's faces that they are in love with it. We also hear from a lot of people about the creative things they do with their empty Waikulu bottles, so we’ve happily met our packaging goals.”

Paul Turner
Owner
Waikulu Distillery

Drink With Your Eyes^®

Every day we make countless decisions based on the sensory information available to us, and many of these decisions are subconscious. In the aisles of stores or online, when we are not afforded all our senses, we often must make choices based solely on the appearance of a product.

We drink with our eyes.

This is our foundational belief at CF Napa Brand Design. Visuals profoundly impact consumer decision making. When done strategically and perfectly matched to the consumer and the brand promise, the look and feel of the packaging captivates the consumer in three ways:

• Encourages trial of your brand over others in the marketplace.
• Reinforces quality of your product while they are enjoying it. Consumer testing verifies the power of packaging. A consumer may like or dislike an alcohol beverage when the only difference is the packaging; falling in love with the product when it is poured from a package they like and disliking the same exact product when in a package they don’t like.
• Assists recall of your brand when they are ready to buy again.