WINE & SPIRITS MARKETING
Your Complete Alcohol Marketing Solution
Looking to increase consumer engagement or drive traffic to your winery or distillery? Let CF Napa pour creativity into your marketing! Wildly talented, exceptionally creative, and lightning-fast, our team collaborates seamlessly with yours to focus on finding the strategic solutions that best fit your brand. Our expertise includes:
- • Website Design & Programming
• Print & Digital Marketing Campaigns
• Tasting Materials - • Brochures
- • Club Unboxing Experiences
- • Gift Boxes
- • Stationery Systems
- • In-Market, POS & Displays
- • Shipper Cases
- • Sales Sheets
- • Copywriting
About Us
For 50 years, CF Napa Brand Design has set the standard in the drinks industry. Under the leadership of Owner & Creative Principal David Schuemann for the past
24 years, we have developed and restaged countless brands through story, packaging, and visual ethos.
CF Napa’s expertise lies in our process—from project conception to conclusion, we balance listening with leading to execute solutions rooted in strategy that connect strongly with consumers and drive sales, whether in the domestic or international marketplace.
- • Alcohol Brand Experts
- • 50 years of experience creating strategic solutions.
- • Materials & sourcing experts, with best-in-class vendor relationships.
- • White glove from start to finish.
Brands We Have Helped
CENTENNIAL MOUNTAIN - BROCHURE
The brochure takes the viewer through the incredible Centennial Mountain story, inviting customers to immerse themselves in its journey, and the embossed gold foil logo adds a premium touch. Inside, the brochure showcases breathtaking views of the mountain, a topographic map, and insights into the winery’s viticulture, winemaking methods, and philosophy.
See The Full Project
SHAFER VINEYARDS - MAILER
We created a sophisticated matte black folio debossed with an artistic representation of the Hillside Select vineyard rows and the Shafer wordmark emblazoned in glossy black foil. A zip tear strip was incorporated to create a clean and elegant way to open the envelope. The folio reveals individual inserts that include a welcome letter, the story of the new Hillside Select vintage told through the lens of the winemaker and renowned wine critics. The letter from winemaker Elias Fernandez celebrates his 40th year at Shafer and adds a personalized touch.
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SONOMA DISTILLING CO. - TASTING SET
Sonoma Distilling Co., founded in 2010 by San Francisco native Adam Spiegel, was one of the first 200 distilleries in the U.S. and the first in Sonoma wine country. For its tasting set, we created a 4-bottle whiskey kraft box that proudly showcases their brand mark on both the outside and inside lid, along with a personal note from the distiller, adding a thoughtful touch to every bottle.
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SINEGAL ESTATE - WINE BOX
Sinegal Estate wanted every unboxing to feel as special as the wine inside. So they set out to create packaging that speaks to their craftsmanship and care. The box is made from wood, offering a warm, tactile connection to the land it comes from. On the outside, the Sinegal logo and brand mark are prominently featured, grounding the experience in the estate’s rich identity.
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In Our Clients ’ Words
“CF Napa knows and understands the Luxury and Fine Wine categories. They are very good at listening to the client’s brief and then developing a system of creative design. They have great account representation and are extremely responsive to the client’s zigs and zags.”
Mike Holden
CEO
Clos du Val
“We interviewed dozens of the world’s most famous label designers and with no margin for error or missteps in reimaging the Revana brand and the CF Napa team was the right choice. They guided us through thoughtful processes and planning that was paramount to creating the identity that allowed us to create one of the most powerful labels we could have imagined. Revana collectors around the world have sent us photos of the labels telling us how much they love them.”
Jeff Lewis
General Manager
Revana Family Vineyards
“We wanted contemporary designs for the gin and vodka, but traditional for the rum. Despite the demands for significant differences in the style, CF-NAPA scored home runs in each case. We have been consistently impressed with the professionalism and creativity shown by CF NAPA. They listen carefully to the design brief and are very helpful in refining it. We are very frequently complimented on the designs, and there can’t be better praise. We will definitely continue to work with them.”
Robert Woods
Founder
Oak House Distillery
Drink With Your Eyes®
Every day we make countless decisions based on the sensory information available to us, and many of these decisions are subconscious. In the aisles of stores or online, when we are not afforded all our senses, we often must make choices based solely on the appearance of a product.
We drink with our eyes.
This is our foundational belief at CF Napa Brand Design. Visuals profoundly impact consumer decision making. When done strategically and perfectly matched to the consumer and the brand promise, the look and feel of the packaging captivates the consumer in three ways:
- • Encourages trial of your brand over others in the marketplace.
- • Reinforces quality of your product while they are enjoying it. Consumer testing verifies the power of packaging. A consumer may like or dislike an alcohol beverage when the only difference is the packaging; falling in love with the product when it is poured from a package they like and disliking the same exact product when in a package they don’t like.
- • Assists recall of your brand when they are ready to buy again.
Awards
