Brand Strategy and Development

CF Napa’s DNA process develops brand strategy for building a new brand or repositioning an existing brand. We develop the strategy that sets your brand’s foundation – connecting mission, brand promise, and your consumer.

Through our DNA process, we define and create a brand ethos that:

• ○ Differentiates your brand from your competitors.
  
  ○ Sets a foundation for communication that builds trust and fosters
• loyalty in your brand.
  
  
• ○ Provides a brand platform that helps ensure consistency across all
• brand touchpoints.
  
  
• ○ Connects your brand with your consumer.

In business for nearly 50 years, CF Napa brings unparalleled strategic knowledge of the alcohol beverage space to provide key insights, positioning, and design solutions for your brand’s success.

Packaging 

Your packaging tells your story visually — our strategic approach to design ensures the final solution captures the personality of the brand and relates your brand to your target consumer’s lifestyle.

• ○ Label Design
• ○ Package Design
• ○ Capsule & Closure Design
• ○ Production Coordination
• ○ Logo Design 
• ○ Custom Bottle Design

Marketing 

From brochures to stationery systems to POS, we create supporting materials that stay true to your brand and communicate brand messaging clearly and effectively.

• ○ Print & Digital Marketing Campaigns
  ○ Tasting Materials
  ○ Brochures
  ○ Club Unboxing Experiences
  ○ Gift Boxes
  ○ Stationery Systems
  ○ In-Market, POS & Displays
  ○ Shipper Cases
  ○ Sales Sheets
  ○ Copywriting

Digital  

Your digital brand presence is as important as your physical presence.
Let us help you make your online footprint the best it can be.

• ○ Website Architecture
  ○ Website Design & Programming
  ○ E-commerce Integration
  ○ Email Marketing Campaigns
  ○ Social Media & Campaign Strategy
  ○ Photography
  ○ Videography
  ○ Copywriting

In Our Clients ’ Words

“The process of brand building and taking a vision and location, and weaving an authentic story is always a challenge. The approach that CF Napa took with the development of the Lone Eagle project was enormously clarifying. They listened to all of the components of the undertaking and developed a clear, coherent, authentic path which lead to a profound and elegant articulation of the land, its remoteness, the winemaking talents and ultimately through the packaging, website and trade materials.

The team at CF Napa takes a methodical approach in capturing the client’s story and values and how that ultimately is expressed in their work. They’re a team of pros who understand the crowdedness of the space, and ultimately, how to achieve resonance with consumers and trade alike.”

“CF Napa demonstrated an exceptional ability to take our vision and quickly transform it into a strategic and highly valuable brand solution. Their expertise, creativity, and professionalism were evident throughout the process, ensuring a seamless collaboration and an outstanding final result. Their work not only met but exceeded our expectations, and I highly recommend CF Napa to any organization seeking world-class branding and design expertise.”

John Kapranopolous
VP Sales and Marketing
Rhys Vineyards

“We interviewed dozens of the world’s most famous label designers and with no margin for error or missteps in reimaging the Revana brand and the CF Napa team was the right choice.  They guided us through thoughtful processes and planning that was paramount to creating the identity that allowed us to create one of the most powerful labels we could have imagined. Revana collectors around the world have sent us photos of the labels telling us how much they love them.”

Jeff Lewis 
General Manager
Revana Family Vineyards

How can we help your business?