Brand Strategy and Development

CF Napa’s DNA process develops brand strategy for building a new brand or repositioning an existing brand. We develop the strategy that sets your brand’s foundation – connecting mission, brand promise, and your consumer.

Through our DNA process, we define and create a brand ethos that:

• • Differentiates your brand from your competitors.
  
  • Sets a foundation for communication that builds trust and fosters
• loyalty in your brand.
  
  
• • Provides a brand platform that helps ensure consistency across all
• brand touchpoints.
  
  
• • Connects your brand with your consumer.

In business for nearly 50 years, CF Napa brings unparalleled strategic knowledge of the alcohol beverage space to provide key insights, positioning, and design solutions for your brand’s success.

Packaging 

Your packaging tells your story visually — our strategic approach to design ensures the final solution captures the personality of the brand and relates your brand to your target consumer’s lifestyle.

• • Label Design
• • Package Design
• • Capsule & Closure Design
• • Production Coordination
• • Logo Design 
• • Custom Bottle Design

Marketing 

From brochures to stationery systems to POS, we create supporting materials that stay true to your brand and communicate brand messaging clearly and effectively.

• • Print & Digital Marketing Campaigns
  • Tasting Materials
  • Brochures
  • Club Unboxing Experiences
  • Gift Boxes
  • Stationery Systems
  • In-Market, POS & Displays
  • Shipper Cases
  • Sales Sheets
  • Copywriting

Digital  

Your digital brand presence is as important as your physical presence.
Let us help you make your online footprint the best it can be.

• • Website Architecture
  • Website Design & Programming
  • E-commerce Integration
  • Email Marketing Campaigns
  • Social Media & Campaign Strategy
  • Photography
  • Videography
  • Copywriting

In Our Clients ’ Words

“We wanted contemporary designs for the gin and vodka, but traditional for the rum. Despite the demands for significant differences in the style, CF-NAPA scored home runs in each case. We have been consistently impressed with the professionalism and creativity shown by CF NAPA. They listen carefully to the design brief and are very helpful in refining it. We are very frequently complimented on the designs, and there can’t be better praise. We will definitely continue to work with them.”

Robert Woods
Founder
Oak House Distillery

“In working with CF Napa for our packaging, my goal was to make something timeless and cherished, in hopes that it would be re-purposed and not just tossed in the bin.  Their team absolutely hit the nail on the head.  Not only has our bottle won numerous awards, you can see in people's faces that they are in love with it.  We also hear from a lot of people about the creative things they do with their empty Waikulu bottles, so we’ve happily met our packaging goals.”

Paul Turner
Owner
Waikulu Distillery

“In the first 6 months following the launch of the new brand packaging, we sold three times as much product as we had ever sold in a year previously. No question. [The redesign has] been an absolutely integral part of our relaunch success. The folks at CF Napa have been a pleasure to work with. Their work is world-class and has been an essential part of our rebrand and relaunch success in market”

Brandon Joldersma
General Manager
Coppercraft Distillery

Awards

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